Residents of the European Union (EU) and European Economic Area (EEA)
Information You Directly and Voluntarily Provide: We may ask you to provide "Personal Information" (i.e., information that identifies you as a specific, identifiable individual) when you visit the Site.
Accounts. We collect your name, email address, and postal code and may also collect other Personal Information, when you create an account on the Site; we will also require you to create a user name and password for the account.
Contact Us. We collect your name, email address, other contact information and any additional Personal Information that you provide when you communicate with us through the Site, such as through the "Contact Us" feature.
We do not use the Personal Information that you provide as described above for any other purposes.
The Site is intended for a general audience and not for use by or targeted to children younger than the age of 16. We do not knowingly collect Personal Information from children younger than the age of 16 and if we learn that we have, we will delete that information from our active databases.
Providing information is optional, but if you do not provide us with certain information, including Personal Information, you may not be able to use some Site features.
Information that We Automatically Collect:
We or our service providers collect certain information whenever you access or interact with the Site ("Usage Information") using a variety of tracking and other technologies, such as cookies (including Flash cookies from the Adobe Flash plug-in), local storage, web beacons, embedded scripts, and location data services. These tracking technologies may transfer a unique identifier for your device to a browser, place a cookie on your device, temporarily download code to your device, or use other means to track your access or interactions.
To get information about Flash and Adobe's privacy choices from Adobe, click here. To get information about cookies from All About Cookies.org, click here. If you disable cookies, adjust privacy settings on your device, restrict local storage, or otherwise limit these technologies, you may not be able to use some Site features.
We use these technologies for many purposes, including to make your use of the Site more convenient and to track total visitors on an aggregate basis. The information we collect may include (but is not limited to):
Date and time of your visit to the Site.
Areas you visit within the Site.
Links that you click on within the Site.
Websites or advertisements you visit before or after visiting the Site.
Terms you entered into a search engine that lead you to the Site.
IP address, mobile device identifier, or other unique identifier ("Device Identifier") and other Usage Information for the device used to access the Site.
Precise location data from your device, if you have opted-in to the collection of that information (you may be able to disable the collection of precise location data through the settings on the device used to access the Site, but your approximate location may remain available through its IP address or other information that we collect).
Device and connection information, such as browser type and version, operating system, and platform.
Third Party Analytics Providers, Ad Servers, and Similar Third Parties. Wilton works with service providers, such as analytics companies, network advertisers, agencies, and others who provide us with information about the Sites, Site users, and our advertisements, and who serve our advertisements elsewhere. We and our service providers collect certain information about your visits to and activity on our Sites and other websites and services and may use this information to target advertising to you and others and to assess the effectiveness of our advertising. We may share certain information, such as Usage Information, with these service providers for similar purposes.
These service providers use their own tracking technologies and may collect or have access to your Personal Information over time and across websites.
Some of these service providers may be members of the Network Advertising Initiative ("NAI") or Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising. Both NAI and DAA provide information regarding procedures for opting-out of targeted online advertising from participating companies. For information from NAI about opting out, click here. For information from DAA about opting out click here, and for information about DAA's AppChoices application, click here.
click here, and to download the Google Analytics opt-out browser add-on from Google,
Opting out through these mechanisms does not block all online advertising; you will continue to receive generic advertisements.
To enable you to use the Site, such as maintaining your account information and processing information you provide through the Site, including verifying that your email address is active and valid.
To tailor the content and advertising we display to you or others, on the Site or elsewhere, and to analyze trends and statistics.
For internal business purposes, such as improving our Sites, products, and services and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.
Service Providers: We use third parties to provide services to us or on our behalf, such as operating and supporting the Site, maintaining accounts, analyzing data, or performing marketing or consulting services. We give these service providers access to your Personal Information so that they can provide the services.
When You Agree to Receive Information from Third Parties or Request That We Share Your Information: We do not share Personal Information with any third party for the third party's own direct marketing purposes and will not do so unless we first provide you with the opportunity to agree by opting-in. If you opt-in, your Personal Information will be disclosed to that third party and will be subject to the third party's privacy practices.
Law Enforcement and Protection of Users: To the extent permitted by law, we will disclose your Personal Information to government authorities or third parties pursuant to a subpoena or other legal request or process. We may also use or disclose your Personal Information as permitted by law to enforce or protect the rights or property of us, our customers, or business partners. Information that we disclose in this way may become available to others.
Business Transfers and Transitions. We may, in evaluating or engaging in a sale of assets, bankruptcy, merger, or other transaction, transfer or assign your Personal Information, which you agree that we may do without your further consent.
Security. We take commercially reasonable steps to secure information (including Personal Information), for example, the checkout process uses SSL (Secure Socket Layer) technology to help protect the transaction. No computer system is fully secure, however, and there are inherent risks associated with online transactions. You use the Site and submit information to us at your own risk.
Third-Party Links and Content. The Site may contain links to other web sites that Wilton does not control, and advertising and other content hosted and served by third parties. Wilton is not responsible for the privacy practices of any third party.
Corrections/Deletion/Opt-Out. You may update, correct, or delete the Personal Information you have provided by contacting us at email@example.com. We will take commercially reasonable steps to make changes in our active databases but will keep the original information consistent with our business practices (e.g., recordkeeping, backup, and document retention). To opt out of promotional email communications from us, email us at firstname.lastname@example.org
California Residents Under the Age of 18 Only. If you have created an account with the Site, you may request that we remove content or information that you have publicly posted by sending an email message to email@example.com that includes: your mailing address and a detailed description of the content or information. At our option, we may either remove your Personal Information (and not other User Content) or remove all of the content and information.
Residents of the European Union (EU) and European Economic Area (EEA)
We comply with the European Union General Data Protection Regulation ("GDPR") and other relevant data protection laws. For GDPR purposes, Wilton Brands LLC is a data "controller," and you may contact us here:
Wilton Brands LLC
535 East Diehl Road, Suite 300
Naperville, Illinois 60563
United States of America
c/o Data Protection Officer
Corrections/Deletion/Opt-Out. You can access personal information about you and update or correct it. In some cases, you can also ask us to erase it, restrict or stop processing it, or provide your personal data to you in a "portable" form, if feasible. You may withdraw consent ("opt-out") if you have previously consented to a particular use of your personal information by contacting us at firstname.lastname@example.org.
Inquiries and Complaints. If you reside in the EEA, you have the right to make a complaint to your national data protection supervisory authority.
Children. Each Site is intended for a general audience and not for use by or targeted to children younger than the age of 16. We do not knowingly collect Personal Information from children younger than the age of 16 and if we learn that we have, we will delete that information from our active databases.
We operate the Sites in the United States. By visiting a Site or providing your Personal Information, you consent to the collection, transfer, and processing of your personal data in the United States and other jurisdictions. We also comply with the EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks regarding the collection, use, and retention of personal information relating to individuals residing in the EEA or Switzerland and are in the process of self-certifying.
We work with online service providers, such as analytics companies, network advertisers, agencies, and others. The European Digital Advertising Alliance ("EDAA") has developed a guide to online behavioural advertising as well as an opt-out page for participating EDAA member companies. For information from EDAA about opting out click here.
Closing Your Account; Retention of Information. We keep Personal Information as long as needed for the purposes for which it was collected and additionally for as long as we are required to keep it to comply with legal requirements and our business practices (including our document retention policy), resolve disputes, enforce our rights, and take other actions permitted by law.
Except as noted on specific webpages, we retain your Personal Information while you have an account with us and while you are using our app or continuing to visit any of the Sites.
When we ask you for personal data, we will tell you if it is optional. Otherwise, we ask because it is necessary in order for us to provide requested information, complete a requested transaction, or access some Site features.